Where to shop in East London

Bread and Butter Collective Events East London


From humble beginnings on Depop to becoming a cornerstone of Shoreditch’s creative scene, you’ll find The Bread and Butter Collection’s store on the ground floor at their headquarters on Rivington Street. Filled with vintage clothing and lifestyle; with a focus on quality one-off pieces over quantity; including streetwear, sportswear, designer and workwear.

72 Rivington Street, London EC2A 3AY


Philip Start is the owner of this iconic Hoxton emporium for luxurious, contemporary made-to-measure tailoring for men and women. First appearing on Rivington Street in 2008, this modern British sartorialist has long been East London’s answer to Savile Row. Its just-the-right-side-of-slim-fit suits are complemented by a range of knitted ties and factory shirts, which are crucial to cracking the elusive smart/casual dress code. Get shopping!

40 Rivington Street, EC2A 3LX


Frustrated by the lack of stylish and practical options for women in the male-dominated trainer world, friends Bethany Heggarty and Rio Holland endeavoured to open the UK’s first female-only sneaker shop, along with clothing and lifestyle. Nestled between the kebab shops on Bethnal Green Road, Pam Pam offers a tightly edited selection of covetable kicks – from Nike to New Balance – as well as niche labels including Garment Project and Novesta for the passionate sneakerhead. Happy shopping.

129 Bethnal Green Road, London E2 6DG


East London brand Goodhood reinvents the department store set-up for the Shoreditch crowd. Everything it stocks – from sweatshirts to tasteful smellies, stationery to stylish slippers – showcases its knack for the niche. Once you’re done exploring every nook and cranny, the instore café is on hand with flat whites for fatigued shoppers.
151 Curtain Road, London EC2A 3QE

Beggars Run, Made to measure

Having outgrown its original showroom above Bethnal Green’s Approach Tavern pub, modern tailoring outfitter Beggars Run have relocated to roomier premises befitting their growing reputation in nearby Old Street. While you won’t be able to pick up a pint with your made-to-measure suit, its moleskin bomber-jackets and relaxed take on formalwear will provide happy shopping for its customers.
33A Charlotte Road, London EC2A 3PB


Part uber-luxury menswear boutique, part feat of architectural brilliance, Hostem’s has become a cult retail destination for the world’s most discerning shoppers. Head downstairs to the low-lit basement for one-of-a-kind investment pieces, or venture up to the lofty, light-filled galleries to take your pick from next season’s Comme des Garçons and Loewe. Nestled on Charlotte Road, in a quieter nook of bustling Shoreditch, its studio is open by appointment, but if you’re in the neighbourhood, why not pop in.
28 Old Nichol Street, London E2 7HR


There are few boutiques in London that command as much respect among fashion’s inner circle as Late Night Chameleon Café. Having earned its reputation as a retail risk-taker with a sixth sense for the Next Big Thing, this exclusive place of brand worship requires you to book an appointment to walk its hallowed halls. Feel free to turn up to shop on a whim, although there’s no guarantee that someone will answer the doorbell.
18-24 Shacklewell Lane, London E8 2EZ

Extracts from Shop London: An Insider’s guide to Spending Like a Local by Emma McCarthy, Francis Lincoln, £11.99



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