Don’t be fooled by the name, this specialist denim den sells anything but
Owner Erin McQuinn – who honed her knowledge of great jeans at brands including MiH Jeans and Victoria Beckham – arranges her edit by style rather than brand and stocks high-end labels alongside rare vintage finds that she sources herself. Shopping for denim has never been so good.
82 Lower Clapton Road,
E5 0RN. 020 7993 9019
baddenim.co.uk
Shop London: An Insider’s guide to Spending Like a Local by Emma McCarthy, Francis Lincoln, £9.99