fashion

Sneak Peak/Nike to New Balance

Nike x atmos air max 1 dlx ‘animal pack 2.0’ – wheat/sport red-bison-classic green

PAM PAM

Frustrated by the lack of stylish and practical options for women in the male-dominated trainer world, friends Bethany Heggarty and Rio Holland endeavoured to open the UK’s first female-only sneaker shop. Nestled between the kebab shops on Bethnal Green Road, Pam Pam offers a tightly edited selection of covetable kicks – from Nike to New Balance – as well as niche labels including Garment Project and Novesta for the passionate sneakerhead. Happy shopping.

129 Bethnal Green Road, E2 6DG.
020 3601 7860
pampamlondon.com

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